Training program Retail Selling Skills 1

 

Duration:              2 days consecutive

Timing:                 09.00 a.m. - 05.00 p.m.

 

 

Objectives:

After the course participants will be able to: 

·          Keep an eye on customers entering and recognise types

·          Position the product as planned by the Company

·          Explain the importance of product knowledge

·          Connect, build rapport early on

·          Focus on the customer, make them feel important

·          Encourage the customer to speak freely or allow them to “roam”

·          Ask questions to understand the situation, elicit problems

·          Empathise and listen well

·          Talk in terms of benefits

·          Handle customer attitudes creatively

·          Create an active reference

 

Indicative program:

·          Introduction

·          Retail sales criteria

·          Shop organisation, position

·          Cases, role-plays

·          Approaching a customer

·          Rapport

·          Cases, role-plays

·          Situation analysis

·          Cases, role-plays

·          Explaining the benefits

·          Specific objections and how to handle them

·          Cases, role-plays

·          Closing

·          After sales service

·          Excellent customer service

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