Training program Presenting to the Sales Force

 

Duration:              2 days

Timing:                  09.00 a.m. - 05.00 p.m.

 

 

Objectives:

After the course the participants will be able to:

·          Prepare presentations for a for the sales force

·          Apply basic marketing techniques: segmenting, targeting, positioning, launching

·          Anticipate salespeople’s needs, and

·          Create a presentation that meets the goals they have set

·          Present enough but not too much detail

·          Present in an enthusiastic and motivational way

·          Handle questions, comments and objections effectively

·          Use audio visual aids (detailers) appropriately

·          Organise the (meeting) room, their position, for maximum impact

 

Indicative program:

·          Intro

·          Theory

·          Planning and organising

·          Marketing principles and exercises

·          Presentation skills

·          Mind mapping

·          Delivery of presentations

·          Audiovisual aids

·          Discussions and questions

·          (Personal) Action planning

 

Exercises and presentations are video recorded for personal review after the course

 

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